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LifeBridge

Insights

What we’re arguing about.

The life and annuity industry does not need more adjectives for technology. It needs clearer ways to measure whether a product, rule or process can actually change.

Currently arguing about

Change velocity — how many vendors must agree before one change ships.

ONE ARGUMENT A MONTH · NO PRODUCT NEWS UNLESS IT CHANGES THE ARGUMENT

Featured point of view

The constraint is no longer intelligence.

AI can recommend the right action in seconds. The return on that intelligence is limited by the number of teams, systems and release calendars required to make the recommendation real.

Manish Choudhary · Founder, LifeBridge

Essays

One criterion, argued from every direction.

Newsroom

Where we’ve been showing the work.

20 Feb 2026LifeBridge launches LifeAdvisor CaseKit: from hello to in-forceAnnouncement
05 Sep 2025Panel: stop waiting for AI perfection — LifeBridge at ITC Vegas 2025Event
05 Sep 2025LifeBridge is a proud silver sponsor at ITC Vegas 2025Event

Newsletter

One argument a month.

What we are learning about executability in life and annuity technology. No product news unless it changes the argument.

Test the ideas

Have a problem that tests one of these arguments?

Bring us the product, process or architecture problem behind it. We will use the real scenario, not a slide.